International IPR SME Helpdesk

Free business tools to manage your Intellectual Property Rights

Protect your trade marks in China

Event details

Event type: Training event

Location: Copenhagen

Date: 12th of March 2019

Event description

The Confederation of Danish Industry in collaboration with the China IPR SME Helpdesk a delivering a workshop regarding the opportunities within the Chinese market but also the intellectual property challenges that Danish SMEs could encounter when expanding business activities within the country. The China IPR SME Helpdesk’s team leader, Mr Simon Cheetham will participate in the conference to deliver a presentation on how to protect your competitive advantage in the Chinese market though trademarks.


  • Welcome/Introduction
  • ‘The Chinese Juice War’ – Joe & the Juice vs Juice Queen – Vera Sung, Oldham, Li & Nie Lawyers, Shanghai
  • Pause / Networking
  • ‘How to protect your competitive advantage on the Chinese market through trademarks’ – Simon Cheetham – China IPR SME Helpdesk
  • ‘Managing Danish companies / IPR challenges in China / Trade war or dialogue – Confederation of Danish Industry
  • Networking Lunch

About the IP expert

Firm: ErinyesInternationalLtd
Location: London,UK

Simon Cheetham is the Team Leader of the China IPR SME Helpdesk. He is a China IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in China and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East.

Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes, including fraud and homicide. While in South-East Asia Simon was Chairman of the American Chamber of Commerce Intellectual Property Committee and acted as an advisor to the International Anti-Counterfeiting Task Force on China. He has lectured frequently around the world on security issues and IPR and has written articles and papers on a variety of related topics, including a chapter in 'Intellectual Property Law and Practice in the People's Republic of China' published by Kluwer Law International B.V. He is fluent in English and Cantonese.

About the China IPR SME Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at and tailored advice from our experts by phone, Email or through the website.

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Tuesday, 2019, March 12 - 09:00 to 12:00
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