Event type: Training event
Location : Brussels, Belgium
Date : 29th of January 2019
While China’s economy is undergoing a transformation into an economy based on qualitative growth generating products and services with a high added value, Chinese companies are taking the lead in innovating and protecting their innovation. In recent years, China has delivered significant efforts to streamline its IPR legislation with international norms and standards. And still, many European companies consider the protection of their IP as one of the main concerns when doing business in China. As the new technologies underpinning the digital revolution are shaping China’s future economy, the importance of developing and implementing an IP-strategy as a cornerstone of your export strategy is one of the keys to success. Helping companies how to achieve this IP-strategy, is the goal of this seminar.
At the occasion of the “contact days” of our Economic & Commercial Attaché in Shanghai, hub.brussels, in collaboration with the China IPR SME Helpdesk and the Belgian-Chinese Chamber of Commerce, invites you to a seminar on the intellectual property in China.
15:00 Welcoming words – H.E. Mr. Marc Vinck, Ambassador of Belgium to China
15:10 Welcoming words – Bernard Dewit, Chairman of the Belgian-Chinese Chamber of Commerce (BCECC)
15:15 Introduction - Jim Stoopman, Project manager for the China IPR SME Helpdesk
15:20 Brand Building in China – Opportunities in the Digital Age - Mattias Debroyer, Economic & Commercial Attaché Brussels Invest & Export by hub.brussels in Shanghai, China
15:40 Coffee break
15:50 Intellectual Property Rights in China: How to protect your competitive advantage on the Chinese market - Valentin de le Court, Partner at Daldewolf
16:35 Q&A moderated by Olivier Costa, Economic & Commercial Attaché Brussels Invest & Export by hub.brussels to the European Institutions
Venue : Hub.Brussels, Brussels Invest & Export (3rd Floor), 112 Chaussée de Charleroi, 1060, Brussels
About the IP expert
Valentin de le Court is a Belgian qualified lawyer with more than twelve years of experience in the intellectual property field, including four years of practice in China. His area of expertise covers contentious and non-contentious IP matters relating to patents and trademarks, trade secrets protection and management, with a strong focus on China related IP strategies and technology transfer. Over the past years Valentin has assisted European MNCs and SMEs active in a wide range of sectors (semiconductors, automotive, mobile gaming, oil & gas, digital communication, F&B, fashion, medical device and design) with their China related IP issues. Today he co-heads the IP/IT team and leads the China IP Desk at DALDEWOLF, a full-service Belgian business law firm. Valentin is fluent in French, Dutch and English.
About the China IPR SME Helpdesk
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at http://www.ipr-hub.eu and tailored advice from our experts by phone, Email or through the website.
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